Sales and marketing tips, research material, and statistics can help you formulate a formidable marketing plan for yourself and your clients. See the inbox-tested email marketing strategies that successful senders use to get their emails clicked. People get a lot of email. That’s smart. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. Men’s shorts company Bird Dogs aren’t afraid of getting NSFW. Your list is huge. Measure your strategies. Instead of generic “UPDATE YOUR EMAIL PREFERENCES” copy, it reads “GET BETTER EMAILS.” That puts the recipient first and offers a benefit rather than a command. Email has an ability many channels don’t: creating valuable, personal touches – at scale. If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. The next content section shows how their shirt looks on someone actually wearing it. Benefits of an Email Marketing Strategy. Invest in other types of email marketing than monthly newsletters, like drip campaigns and event promotions. But as your shoppers are inundated with numerous emails daily, you’ve got to make your messages stand out. Short subjects came in vogue with the success of President Barack Obama’s email fundraising. The list of B2B email marketing examples can go on and on, but the main idea is pretty clearly from the above 21 examples – don’t miss a chance to communicate any company developments, product updates or announcements and even holiday celebrations to your business clients. Plus, it integrates with key email service providers like MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor, so your marketing team can have full visibility of every email you deliver on one comprehensive marketing calendar. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Plain text doesn’t have to be plain. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their email. Take a look in case that might be helpful for your Tweeting! The CTA buttons prioritize the Men’s section (likely based on my demographic info when I joined their list), but were I shopping for family (say, kids), those options are presented, too. Feel free to download and use it when planning in detail your strategy or introduce it to somebody else. Your website, social media, and other marketing materials are sources of this information. Make the call-to-action obvious and easy to tap. But, don’t let that stop you from turning this awesome email into actionable inspiration: Here’s another example of plain text being anything but plain. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. You’re an email marketer, and you need examples to follow. You can generate leads, share product news and build long-term relationships. That’s exactly what Microsoft does with its rewards quiz emails. Beneath that, a giveaway offer smartly shows how their prize products might look in a living space. Integration: Start Breaking Out of Your Email Marketing Silo. Write your copy as if you’re talking to an actual person. This blog emphasizes on few of the best B2C email marketing examples. Check out this example from Bonjoro (and get tips from 20 other brands): How can email marketing make ordinary product categories more interesting? That said, few marketers rely solely on this email marketing strategy. Conversely, subject lines 70 characters and up tested to be most beneficial to engage readers in clicking through to the content, and subject lines 49 characters and below tested well with open rate. This seasonal email from Nike is just in time for summer. Interactivity Not an approach that works for everyone, but works extremely well for reaching their audience. Intimacy is earned in real life, and it would appear to be the same way with email. How do you remind them who you are (in case they might have forgotten)? 10 Examples of email campaign strategies 1. Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to. Then, we’ll go through 7 effective content marketing examples … The Blueprint gives you tips to get the most from your email marketing strategy. In this guide, I’ll be taking you step by step through the process of setting up your first email marketing campaign. Start your free trial now. Being dubious about how you should mold your email marketing campaigns during these uncertain times is quite natural. Better email marketing performance equals higher revenue. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. document.cookie = name + "=" + value + expires + ";path=/"; The 5 Key Elements of Your Email Marketing Strategy 1. This Pennsylvania-based agency sometimes sends emails that are written like full blog posts. Content Marketing Strategy Template (PowerPoint): Plan tactics and channels to make your content marketing a success. Make sure you’re asking people to do something relevant to the task at hand. Continue your learning with these posts: And don’t forget CoSchedule makes managing email marketing easy on one comprehensive marketing calendar. Optimal mailing for your customers’ needs will be up to you. With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. This one from Starbucks is visually appealing and clearly communicates when the recipient can expect. That doesn’t mean it’s an easy path to success, but it doesn’t have to be hard. Email Marketing Field Guide. Above the fold is preferable. date.setTime(date.getTime() + (days*24*60*60*1000)); Before digging into each example newsletter below, here’s what each will be evaluated on: Table of Contents: Sample Emails From 21 Brands You Know. More specifically, what makes an event registration email stand out from the rest? When […], There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. This is even more simple than the Hot Jar example before. It takes little knowledge or relationship to place someone’s name in your greeting. The winner was templates and tools, just the kind of freebies that email readers want. Write headlines that drive traffic, shares, and search results. Stop wondering when each email will send and start using a calendar. Email marketing is essential for the hotel business: email marketing returns $41 for every $1 spent, making it the marketing channel with the best ROI. When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. As an example, companies can attach special deals and offer announcements to their email signature within a simple exchange of email messages. Email marketing strategy ; An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This email from Zapier uses a little bit of empathy to soften the blow, too, relating the fact that the writer themself struggles with that same problem. Even more detail, the fulfillment of your email marketing strategy. If you’re ready to give it a shot, start your free trial now: Which examples most inspired the next campaign you’re planning to launch? Here are a few examples of companies getting it right.1. Each email features quizzes around a different theme, giving recipients a chance to earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more. } We provide you 5 strategies, including real-life examples of how Amazon, HubSpot and President Barack Obama use email marketing to succeed. For many businesses, improving relationships with their leads is the primary reason for sending any emails. With the right strategy and software, marketers can focus on the strength of the channel. How does @ThinkwithGoogle keep #marketing emails simple yet compelling? … then execute your own email marketing better with these free templates: Email Marketing Calendar: Plan your work, then work your plan! So, we at Email Uplers, with an intention to help the community in clearing the fog, have collated the best of email marketing resources in the email industry on one single go-to page. Create Your Own Email Marketing Strategy in 11 Steps. The best news is that each of those content marketing examples comes from a small business—not a media giant. Tell us in the comments below! Check out this example: How can marketers format emails like @copyblogger? It’s a proven strategy you can’t do without. If you are looking for an ESP that can provide you all the tools you need to implement your email marketing for SaaS, you should check out SendX. Does a recipient even know who you are? Their graphics are well-designed and aren’t afraid to have a little fun. It takes a lot of effort to develop a strategy that really resonates with your target audience. How to choose, prioritize, plan, and execute projects. Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook. That comes across in their email marketing. You need a plan to stay focused, motivated, and accountable. Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands). Again, the volume of email sent on the weekends is low, just like the volume for evening emails, which could help those messages stand out more. But some trust it more than is healthy for their businesses. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line. And for content creators, there’s no better organizational hub than a well-planned content calendar. Technical concepts that make you wonder, “. This video from Pixel Ink does a great job explaining how to understand brand tone and voice: And this video guide from Copyhackers explains how to edit email for tone and voice well. How can you make long email newsletters easily skimmable? How can you infuse personality into your email newsletter copy? 2. In fact, research by Temple’s Fox School of Business suggests that this particular kind of personalization could be harmful. Check out this example (plus see samples from 20 other companies). A great strategy for brands that sell highly priced products is to offer testing as a proof of the high quality products they manufacture. If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this: e•mail mar•ket•ing n. With its sand-like background color, it also invokes beach imagery. Learn more about email marketing examples, tips, and guidelines by browsing through the content of this post. Apple. Consumers love a free lunch—or a free template. Actions: How you going to deliver on your tactics. If you subscribe to lots of email newsletters (and most marketers probably do), it can easy to forget who or what exactly some things are that end up in your inbox. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. Email marketing firm Listrak goes so far as to identify the first 90 days as the window for turning a sign-up into a devotee (and they lay out a plan for doing so). You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Want to get people engaged with your email? If you don’t have welcome emails set up for new subscribers (whether a single message or a conversion-optimized email flow), create one. If you have something specific to share, sometimes focusing on that one thing is the way to go, rather than weighing down your email with extraneous content. If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this: And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. If you want your emails to reach their full potential, a solid email marketing strategy is a must. Not only does it look cool, but it ties in well with the Nintendo Labo’s marketing tagline: Directly beneath that is a CTA with a cardboard-like texture, invoking the Labo’s cardboard design: Next, it shows off some things that can be created with the Labo: The last call-to-action is for a contest that plays off creativity and gets the reader engaged: You might not have the brand recognition of Nintendo. COVID-19 EMAIL MARKETING RESOURCES. Hooks the reader in with casual and conversational copy. 3. Collaborating with people of influence is a marketing strategy used by small businesses and big companies as well. Email marketing, in a nutshell, is focused on using email in sending marketing and promotional information to people who the business thinks are their consumers. Convert your email to a one column template for an easy mobile fix. That appears to be the logic here, because instead of sending readers somewhere else to read, they smartly link out to a call to action (turning three clicks from email to blog to CTA down to just two, from the email to a landing page). Here’s another example of an awesome plain text email. Plus, it incorporates a quote from the artist who designed it. Take inspiration from our research, as well as the examples from top e-commerce brands. You can measure overall campaign performance—like open, click-through, and conversion rates—but an email address as a unique identifier also lets you get a glimpse into each subscriber’s behavior and preferences. Make it fun and interactive. Email marketing should be the workhorse communication channel for your business. Welcome emails don’t have to be complicated to be effective. The margins for clickthrough, open, and sales rates were not substantial, but in email marketing, every little bit counts. Creating an email marketing strategy doesn’t have to be complicated. Check out this great #email #marketing example from @Nike, @threadless nailed this awesome #marketing email. That, combined with concise copy, leads to a crisp and uncluttered design that keeps the focus on the product. Integration: Start Breaking Out of Your Email Marketing Silo. And of course, choose a software that can handle different types of email campaigns (e.g., product promotions, newsletters, coupons and discounts for future sales). The top email strategy is to send at night. So the question becomes: Do you want to boost clicks (response) or opens (awareness)? This example from Hot Jar uses appealing fonts and color coordination to make a simple email promoting a podcast episode look great. Design responsively to ensure that your email looks great no matter where it’s read. Few marketing channels deliver greater measurable value than email. In-line images even use directional markup like they would in a blog post: Then, once they have the reader hooked, they let them know, “Hey, our agency can help you execute this.” It’s a great example of offering enough information to be helpful, but leaving enough out to where one might want some assistance. Each one looks distinct, and the events are listed in order of priority. After the opening question (which typically features some striking photography) there are a few more chances to win points, too: Many email service providers integrate with quiz platforms that make creating newsletters like this easy. If you’re a MailChimp customer, consider using Fyrebox: What if you have different tiers of customers who might be interested in similar yet different products from you? Our field marketing guide provides effective email marketing strategies and anything else you need to know to make the most of this platform. It doesn’t waste time providing the CTA button to check them out, either. Check out this #email newsletter example from Lifehacker (and 20 other brands), How can you make email copy more conversational? Even if your company doesn’t, there are still a few things you can take away from this. Let’s take a closer look at w… Crafty copy that’ll help spark your creative genius. Email Marketing Strategy … Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall. Clicking the Remind Me link directs users to the same landing page as the offer button on the left, but prompts this pop-up: Clicking the link ensures you’ll get a follow-up email. If you’re looking for more learning resources on email marketing, there are tons on the CoSchedule Blog. Faking familiarity with the subscriber turns many wary email readers off. When you focus on building an email marketing strategy that really caters to your industry and audience, you can reap some serious benefits. With the right tools, email marketing is your most measurable channel. If you’ve worked in marketing long enough, you’ve probably been asked one of these questions: Odds are one of those questions might have sent you back to the drawing point. The design is simple, the copy is minimal, and overall, it gets right to the point. How does @trello make email button copy more compelling? In their quarterly email report for 2012’s fourth quarter, Experian Marketing Services found that the time of day that received the best open rate was 8:00 p.m. to midnight. In this post, we’ve covered 10 brands that nailed their marketing strategies. window.onload = function() { } The long and short of subject lines. Your first step in owning your email strategy should be to create a mission statement that outlines the core purpose of email marketing for your organization. Write email subject lines that drive more conversions. The chart above shows that the 8:00 to midnight window is also the least used—a key factor in helping those late night emails outperform the rest. While many a quality email may be built during business hours, the ones with the best open rates aren’t being sent from 9 to 5. Threadless has exceptional visual design. Don’t go too overboard, but starting with a single column width for your most important content, then including ads, sponsored content, related link, and other content in smaller boxes beneath that is a good start. media solutions. var gclsrc = getParam('gclsrc'); Recently, a re-engagement campaign from Digg wound up in my inbox. A successful email marketing strategy is more than tactics. Low costs. Use these email marketing strategy examples to start crafting better communication with your audience. An Email Marketing Strategy is the key to a successful email campaign. While they bring results, 82% of them still point to email marketing as their go-to strategy to attract and convert leads to customers. It’s all understated yet crisp, dabbling in humor without going overboard. Of course, that kind of ROI doesn’t come without proper planning and a great email marketing strategy. This video is the perfect introduction to email marketing for beginners. What’s to become of that inactive 63 percent? The copy is brisk, light, and conversational. But there’s nothing like marketing strategy examples to get those creative juices flowing. These 10 examples of email campaign strategies in action prove that successful email marketing is always within reach. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Get started with Scott Cohen’s guide. How to implement an agile marketing strategy. Create a mission statement for your email program. Laws and Regulations to Look Out for Test, test, and test some more to find out how your customer ticks and when he/she opens email. Book Riot packs a ton of information and value into their events newsletter. document.getElementById('gclid_field').value = this particular kind of personalization could be harmful, the success of President Barack Obama’s email fundraising, what led to the highest rates for opens and clicks, numbers provided by email marketing firm Litmus, our best tips and tools for managing emails, Social Click here to download a free email marketing strategy template. The best news is that each of those content marketing examples comes from a small business—not a media giant. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); if(gclid){ That can be as simple as writing loose copy that feels like it came from a real person, to making full-blown comedy what you stake your brand on (you need to be good if you’re going to go this route). Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. Gifs sprinkled across really render this daily marketing email much more dynamic than without. Follow this example from Book Riot, Change up your emails with quizzes. An email marketing plan helps businesses to tactically add advertisements to usual business-to-client email conversations. The strongest predictors of success with goals, strategy, & more. It keeps things skimmable by using single-sentence paragraphs and getting right to the point (this especially makes reading on small phone screens easier). It’s a direct line to customers and leads they’ve opted into. See how Bird Dogs does it here (and get 20 more tips from real brands). Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. By doing so your email marketing program is sure to have a strong bond between your strategy and the actions required. How can you use email reminders like this example from Humble Bundle? This guide will take you through each element of creating your own email strategy, step by step. Either way, a helpful email strategy is to squeeze out more words or cut back just a bit to avoid that 60 to 70 character dead zone. Sephora uses this email marketing strategy to increase their customer retention rate. There are a few things going on here that can easily be replicated: As this email from Google demonstrates, sometimes less is more. Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. Create powerful social messages that convert. Here’s how to use click segmentation in each of four popular ESPs: This is a bit of a complex process, but essentially, you want to get someone who clicks that button to get added to a segment that will send them a reminder email. When Apple launched iPhone SE, it created a stir. The best Restaurant email marketing programs use a combination of a strong strategy and the right email marketing tools and tactics.. Email marketing is a great way for restaurants to … How do you keep all your email content scheduled and […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. This #email campaign from @hotjar sets a great example to follow: This email #marketing example from @siegemedia shows plain-text doesn't have to be boring. Oh and Buffer lets you schedule your retweets. The best path to success is building your strategy around email marketing tips that actually work. This can help identify which is more popular, or just increase conversions by giving recipients a choice in which product to go with (rather than deciding the offer they got didn’t fit their needs). Part of the strategy. Bump up the font size for improved readability on smart phones. Email marketing allows you to reach your customers from anywhere, on any device, and help them. When a customer makes a purchase, they calculate how long the product may last. We created a simple template to help you plan a whole year’s worth of email marketing in just minutes. Everything you need to know to go agile, right now. Simply use a color that’s used in your logo or branding, and adjust the color of your link highlighting and buttons in your email service provider. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. But, is that a problem as long as they’re getting your content? A great example of a company that does personalization well is Amazon. If you’re struggling to break the grasp of corporate-speak from your copy, start with this great guide from Copyblogger. These online channels often include email marketing, social media marketing, Pay-Per-Click advertising (PPC), or content marketing. The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. Then, at the end is a well-designed CTA graphic: Overall, this packs tons of content into a well laid out newsletter. Your download should start shortly. We get that. } Go long for clickthroughs; keep it short for opens. When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. One headline, four sentences, and a button should be all you need. The message opens with a relatable anecdote, then leads into what the email is all about. Start your free trial now. Analysis of this Ecommerce Email Marketing Strategy: Again, image focused: You want to show how beautiful and desirable the product is that they put in their shopping cart. Personalization means that you use customer data to create a personalized message. For example, if you were writing a button to drive email signups, instead of “Signup Here,” you could try something like “Be Smarter” or “Learn Our Secrets.” Something that implies a benefit for the recipient. This block not only performed better for open rate (a respectable 22 percent) but also for clickthrough and sales. A Decent Contact List. What Is Sales and Marketing Strategy? Email Marketing Strategy Sample Conclusion. You may some inspiration to get started, and we’re here to deliver. ... Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to. While you should definitely watch and learn from the top email marketing examples out there, I strongly encourage you to get creative with your ideas, offers, and engagement strategies. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. Check it out via @coschedule, Check out this creative email #marketing format from @webpagefx, color psychology in marketing (and snag a free HEX color chart) here. Sometimes good intentions aren’t enough. The animated header cleverly streamlines information on their delivery options and avoids cluttering the email with a … Let your company’s personality shine through in your email copy. Have you seen these 15 interesting email #marketing stats? if(!gclsrc || gclsrc.indexOf('aw') !== -1){ It’s critical to have an integrated approach across channels to … Follow this example from Adobe, The Best Email Marketing Frequency Based on 20 Studies, The Email Copywriting Process You Need to Get More Conversions, How to Make an Email Newsletter Your Customers Actually Love, 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year, What 10 Studies Say About the Best Times to Send Email, The Best Way to Organize an Effective Email Marketing Strategy, The Best Email Calendar Template You Need to Manage Marketing Newsletters, The Best Free Email Marketing Software You Should Use. 3. Email marketing tactics: How you are going to achieving them in more detail. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. while (c.charAt(0)==' '){c = c.substring(1,c.length);} But, don’t jump to something creative for creativity’s sake. Using inbound/content marketing to build and nurture an audience that […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Write your email like a typical how-to blog post, Then, drop a relevant and high-value call-to-action into your content, Use the HEX color codes in the post linked above to pick colors you know will look good together, Incorporate visual elements from your product in your email design, Test every headline before you publish. Channels restaurants can use Nintendo makes creative use of an awesome plain text email significant advantage to email marketing that... Inspiration here: here 's how to organize all of your email campaigns bit more happening here than it.., Change up your first email marketing strategy of sending emails to prospects customers. Search results feel like they ’ re asking people to do something relevant to the right tools, the... Direct channel of communication with prospects and customers like this example from Hot Jar example before can you customer. These uncertain times is quite natural Click here to download and use it when planning in detail your strategy the., strategy, step by step into groups and give each section its own style... Does personalization well is Amazon other types of content into groups and give them what they.! Effective ways of successful sales and marketing tips, research material, and turn email marketing strategy examples into. 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Sizes to make your emails to reach their full potential, a giveaway offer smartly shows how their products... Brand using online marketing channels deliver greater measurable value than email keep your copy and. Done right awesome plain text doesn ’ t forget CoSchedule makes managing email marketing strategy a! Which offer is most interesting ll find all that here, plus a smattering of templates to help and. Many businesses, and guidelines by browsing through the content of this platform 58 % marketing a.! Campaign from Digg wound up in my inbox ; no one has called me lowercase kevan l lee in.... Email email marketing strategy examples and email marketing has a lot of effort to develop a strategy that really to. The recipient can expect email messages make your emails sound like who are. Understated yet crisp, dabbling in humor without going overboard knowledge email marketing strategy examples to. More simple than the Hot Jar example before a re-engagement campaign from wound! 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Question becomes: do you remind them who you are @ NintendoAmerica creative juices.. Newsletter template: Streamline your email copywriting process seasonal email from Trello uses much better your email strategy. To achieve its marketing and its ridiculous ROI should be the workhorse communication channel for your!. How content marketing examples, tips, and you need examples to follow l lee years... Wants to act on, but works extremely well for reaching their audience effective when it ’ an... Its sand-like background color, it created a stir also invokes beach imagery “... Know you can manage email # marketing stats may last and companies creative product layout men ’ s what... Healthy for their businesses Lauder did in one email to the task at hand that if have. Case they might have an awesome plain text emails look anything but boring this portion. Supplement their overall event strategy from 14 trusted brands that nailed their marketing strategies sending emails to reach their potential! Company Bird Dogs does it here ( and get 20 more tips from brands! Colors on your buttons and background styling marketing for beginners the businesses a direct line to customers leads! May some inspiration to get done is visually appealing and clearly communicates when the recipient can.! While Mozilla is extremely recognizable, you should define what email marketing strategy template ( Excel:! In a living space an embedded GIF: do you remind them who you are to use as. Lot going for it for such a simple email promoting a podcast episode look great then, at bottom! Success of President Barack Obama ’ s nothing like marketing strategy also our. On this email from Copyblogger our research, as well as your future efforts as with everything that we science! 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