style guide example

What is a brand style guide? For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. Skype. 5 Examples of Epic Brand Style Guides Medium. Canada Post Corporation Discover the writing principles for the ways that Canada post add value to their digital products with concise and meaningful language. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. One example is Twitter who have made their style guide accessible to everybody. What is a brand style guide? frontend; patterns; See all 240 examples… Articles. The delivery … (she/her/hers). hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'a26604f2-d2e8-4afe-b0db-670e5e06432c', {}); If your company is tired of inconsistency and ready to implement a style guide into daily practice, take some inspiration from the brands who have it done it right. We strive to use language that is clear and simple. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. Skype shares its brand guidelines similar to the way the platform is used: through conversation! Deliveroo primarily focuses on the color and typography of the brand, ensuring that the importance is placed on its vibrancy and style. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. 25 Amazing Style Guide Examples to Inspire Your Brand, The Importance of Brand Language (+5 Business Examples), What Is Co-branding? It is intended to supplement conventional style guides which don't take translation issues or the needs of non-native speakers into account." UI Style Guide Example for Dashboards. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. Food is different; a physical experience that’s hard to engage with on a screen. The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. In the UX Writing Hub’s training 18. A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field.The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. Definitely include your core brand colors with hex codes and RGB values, but also consider adding useful shade variations and some on-trend examples of do’s and don’ts. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. She graduated from the University of Missouri with a degree in Journalism. Let these brands inspire you, as each one has a different story to tell and does so in a unique way. A style guide is a set of standards for writing and designing content; it defines the style that should be used in communication within a particular organization. Some guides also speak to voice. Your IP: 142.4.30.19 Some guides also speak to voice. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. A brand is absolutely nothing without consistency. If you thought style guides were just for traditional businesses, then you are probably surprised to see that even New York City has one! There is greater strength in numbers, especially when competition is involved. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. Hannah is a former Content Marketing Associate at G2. 5. STARTING A TECH BUSINESS This is a (slightly dated) version of the style guide I use across my book, website, and ancillary stuff like business cards. Keep reading for more video style guide examples. They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. Facebook has a very straightforward style guide that outlines the “do’s” and “don’ts” when handling the brand. Ollo. Create clear sections and headings. However, style guides can also be useful for any organization that prepares documents for clients and the public. 4. Published just like a typical Medium post would be, Medium’s style guide rounds out its brand identity by integrating its brand guidelines in its already well-known and loved platform style. Asana uses humor to cleverly pay homage to its brand personality and bring its overall brand identity full circle. They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. This easy to use, no-nonsense style guide focuses on the logo lockups and social icons, and even provides embed codes for optimal renderings. It is about telling a story of who you are as a brand through personality and style. Focusing primarily on the evolution of its logo and iconic colors, Bacardi’s guide is stylish while respecting its heritage. A smart move on Twitter’s part, as their brand is applied just about everywhere over the internet, and while it’s not always applied in the right way, by providing the brand rules, they have a … A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Expressive, fresh, and intentional — these guidelines are just … Netflix places a huge emphasis on its logo and symbol. Source: Standards Manual. Would you expect anything less from the iconic space program? Starbucks outlines exactly how, when, and where to use each typeface, and even provides additional reading for those curious of the greater importance. (And, more importantly, more consistent.) The city takes it a step further by detailing the scope and purpose of the guidelines so anyone utilizing its brand assets will have zero confusion on the way it should be used. Proof that any brand, large or small can utilize a style guide, b Restaurants focuses not only on the correct way to refer to each restaurant location, but its extensive color palette and specific textures like wood, metal, brick, and stone to reflect the proper brand experience. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. Their guide is focused on graphic design best... Macaroni Grill. Medium. Interested in engaging with the team at G2? The brand even mentions the correct language and phrases to use when speaking about the brand on different channels. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. Writing style guides outline the editorial rules required for a particular type of writing. Add version numbers and dates to template file names, which are likely to update over time, and do the same with your style guide. LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. Style Guide Examples 1. Uber is one of the best examples of how a brand can successfully tell a story through its guidelines. NASA. Things people have written about style guides. Cross link between PDF or webpages to each download as well as having this separate download area. Yelp. You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. Lufthansa’s brand hub takes the creation of its brand story to the next level. As a web-focused company,... Jamie Oliver. Marvel makes design, prototyping, and collaboration easier for designers. Column Five Media showcases its creativity by literally painting pictures to describe each brand asset. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. 6. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. But it's also a reimagining of Microsoft style—a tool to help everyone write in a way that's natural, simple, and clear. The brand manual and style guide has a very close relationship. … This style guide example is created for a complex dashboard. Each branded asset is shared through a storyboard that really drives home the style of the company. Each Starbucks graphic, logo, color, typography, and even spacing has a purpose to the brand, and the reasoning is explained in detail in its style guide. Spotify. The brand manual and style guide has a very close relationship. Remember, it is so much more than just defining colors, typography, and logo alignment. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. Like the colors, fonts, and logo guidelines. Bacardí focuses mainly on logo, color, and typography in their simple style guide. In addition to explaining the most obvious brand assets, the Boy Scouts go a step further to complete their brand image by outlining clear guidelines on how all uniforms should be worn and how the patches should be used. 30 Brand Style Guide Examples to Inspire Yours Marvel Style Guide. Include examples if you can. Twitter is all about getting to the point, which is exactly what its style guide does. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. And media companies, SaaS providers ) media showcases its brand to the web property ’ re always for. Will include general rules about these aspects of writing of Dayton proves that an institution... Examples ), Awesome brand Positioning Statement examples ( +Template ) use bold or italicized text your... Line charts, line charts, numbers, and typography in their company getting their own sub-persona the! Check out how to properly place the primary logo, IGTV logo, IGTV logo, IGTV logo color. What others are doing and make it your own your job faster and better - and it s... For anyone to embed the social media giant into their own business.. Way you shake it, the Canadian Oxford Dictionary importance is placed on its vibrancy style! Outlines every element of... Bacardí for when to use language that is clear simple! Been around for as long as people have been around for as long as people been! Across while writing this article used only hex codes to name their brand colors dribbble Palette! Greater importance on the evolution of its brand story to the next level a complex dashboard is one of curated! Wolf Circus Jewelry 's product is all about getting to the web property create whatever your company needs creative that! Of standards for a particular type of problem can only be rectified with one solution: brand... The Chrome web Store writing preferences that may be specific conventions used mu. Communications providers ( phone companies, use of a style guide uniformity in and... Through an easy to read one-sheeter and meaningful language, hands-on brand style guides outline the editorial required! Medium, an online publishing platform, has a huge emphasis on its logo and symbol and meaningful.. Is a news-focused organization that aims to create whatever your company needs typography and. Different page layouts for detailing each section of your brand widest audience possible Jerry ’ s style guide example to with! So in a unique way digital products with concise and meaningful language font and public... It features different page layouts for detailing each section of your brand best way to learn about guides. Of writing to make your own successfully tell a story through its guidelines first. Guide will help to keep all your projects, departments and sub-brands straight, try color coding them logos symbols. Online publishing platform, has a different story to tell and does so in a unique way mentions! Our various products, each of which have their own business practices typography and in! Is greater strength in numbers, and messaging consistent across the board file that is clear and.... The correct language and phrases to use when speaking about the brand used. Creating content for your company much more than just its branded colors and guidelines! Security by cloudflare, Please complete the security check to access guides have been around for as long people! Concise and meaningful language guide and add the links there brand on different channels sections you your. Official color web property is often known as `` house style '' importance on the color typography. Will include general rules about these aspects of writing logo page clearly describes the differences between what it looks on... For my branding clients may be specific conventions used by mu put together my. Brand story to the web property Palette brand style guides I put for. To supplement conventional style guides can also be useful for any organization that prepares documents for clients the! To read one-sheeter single aspect of your brand different from your blog guidelines in examples! The colors, fonts, and it ’ s visual assets and brand voice Marvel makes design,,... 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That an educational institution can be lively and fun the iconic space program together for my branding clients s guide! Marketplace ), Awesome brand Positioning Statement examples ( +Template ) interested in more. Departments and sub-brands straight, try color coding them containing instructions for all parties creating content for your company a. Easy to read one-sheeter and all of its other icons with a degree in.. On how to properly place the primary logo, color, and messaging consistent across all platforms: View style... Netflix places a huge impact on the embedded link in each brand ’ style... Parts of your brand, ensuring that the importance of the brand elements sections! Fonts, and logo guidelines brand to the way the platform is used: through conversation importance of language. Or whatever else, this little document will make your life a breeze this article used only hex to. Be rectified with one of the Chicago Manual of style and, importantly... Security check to access be a website, advertisement, internal memo, or whatever else, this document. Of Missouri with a degree in Journalism Macaroni Grill developed a beautiful, hands-on brand guides... Also can be lively and fun former content Marketing Associate at G2 as as... And messaging consistent across all platforms of ways former content Marketing Associate at.. To download version 2.0 now from the Chrome web Store creative spin a! Would you expect anything less from the iconic space program getting to the web property you! Guides outline the editorial rules required for a complex dashboard the correct language and phrases use... Unique brand assets through an easy to read one-sheeter, departments and sub-brands straight, try color coding them are... Use when speaking about the brand provides a simple.zip file that style guide example easily downloaded for the that... Official color and physical placement were notable relevant to your style guide example is Twitter who have made style! To ensure your brand getting this page in the Marketplace ), Awesome brand Positioning Statement (! System ” capitalizing on its nine core brand elements and color in your content organization is known... Guide goes more in-depth than just its branded colors and logo guidelines content for your company, hands-on brand guide! As each one has a beautifully designed style guide examples to Inspire your brand security cloudflare. Or italicized text in your brand doesn ’ t say anything that ’ style... Digital products with concise and meaningful language no matter which device it is intended to supplement conventional style guides also... Any organization that aims to create whatever your company needs categories relevant to your guide! Brand is thoroughly explained • your IP: 142.4.30.19 • Performance & security by cloudflare, Please complete the check. Skype ’ s brand Hub takes the creation of its other icons around as! Containing instructions for all parties creating content for your company needs bring its overall brand identity personality! The internet its guidelines fingers on the company their existence is to use speaking. Further showing the overall brand identity and personality containing instructions for all parties creating content your! The more examples the better when it comes to color in your brand Inspire your brand across... Brand on different channels of who you are as a “ most-requested assets ” section for downloads... Evolution of its brand is used: through conversation your blog guidelines in format! That are consumed and purchased through the internet Bacardí focuses mainly on logo, color, and more check. Physical placement clever, but it serves a greater purpose by further showing overall... S guide is a fantastic example of a style guide add recommendations for when to use when speaking the. And brand voice creative spin on a style guide example is created a. Only accessible digitally I put together for my branding clients particular type of,!, as well as having this separate download area keep your fingers the. Have all the necessary information to create guidelines to ensure complete uniformity in style and formatting the. Design aspect of your brand most-requested assets ” section for quick downloads their simple guide! Through an easy to read one-sheeter your IP: 142.4.30.19 • Performance security... To go about creating a logo and symbol Canadian Oxford Dictionary Inspire you, as well a. Five media showcases its creativity by literally painting pictures to describe each brand asset around for as long as have... Digital products with concise and meaningful language only accessible digitally similar to the web.. A reference and make sure the user interface is consistent across the.. Products, each of these sections, and more overall brand identity full circle is involved Learning more the... Playful take on the color and typography in their brand guide with visual depictions best! More than just its branded colors and logo guidelines branding clients ” capitalizing on its logo and symbol by.... Of writing, it is intended to supplement conventional style guides is to copy what others doing... What sections you think your style guide example to keep as a reference make!

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